About Our Experts
Meet the visionary minds behind our success. Our founder bring unparalleled expertise, passion, and innovation, driving us to new heights. Their dedication to excellence and commitment to our values shape the future of our company, inspiring us every step of the way.
Elvijs Plugis – Founder & CEO
Global Strategic Growth Architect | CX-Level Advisor | Board Director | Expansion & Valuation Strategist
Elvijs Plugis is a global strategic advisor and growth architect with over 15 years of leadership experience across the UK, USA, Europe, India and the GCC. With a portfolio exceeding 500 international projects, he specialises in transforming companies, brands, and ventures into high-growth, high-value entities through strategy, positioning, and commercial execution.
Elvijs operates as a CX-Level Advisor — a rare hybrid strategist capable of advising and architecting across core executive areas including growth (CRO), revenue (CRO), brand (CBO), marketing (CMO), digital (CDO), commercial (CCO), and business transformation. His strength lies in unifying these disciplines into a single, cohesive growth engine that delivers measurable business value.
Accredited as an MCIM member of the Chartered Institute of Marketing, he is recognised for combining analytical precision with creative strategy, enabling organisations to scale with intelligence, clarity, and momentum. His work supports founders, investors, boards, and institutions across sectors, ensuring their market position aligns with long-term valuation and global expansion goals.
As Founder and CEO of Sigulp, Elvijs leads a strategic growth partner that elevates organisations through high-level strategy, operational execution, market influence, and reputation engineering. Sigulp functions far beyond a traditional agency — operating as a global partner that builds power, visibility, and commercial impact for brands and leaders.
Elvijs is also a shareholder in multiple companies and serves as a board-level advisor nationally and internationally, contributing strategic oversight and growth leadership to ventures across Europe, the Middle East, and beyond.
His achievements have earned international recognition, including the prestigious Golden $100 Honour Award presented by Her Royal Highness Princess Noura Bint Faisal Al Saud — an accolade granted exclusively by nomination. Additional awards across the UK, Europe, USA, and the GCC reflect his continued influence in marketing, innovation, and strategic leadership.
Alongside his commercial work, Elvijs contributes to civic and professional organisations. He is a member of the Conservative Foreign and Commonwealth Council (CFCC) and the Latvian Chamber of Commerce (LCOC), and serves as Vice Chair and CMO of the Parliamentary Society for Arts, Fashion, and Sports — reinforcing his role at the intersection of leadership, culture, and impact.
Elvijs is defined by one core capability: translating vision into strategy, strategy into momentum, and momentum into long-term commercial value.
Executive Consulting Framework – Elvijs Plugis
MEET OUR EXPERT
Rebeca Riofrio
Recipient of two Queen’s Awards, in Business, presented by Her Majesty Queen Elizabeth II
Business Partner | Creative Director | Cultural Diplomat | Media Executive | Brand Innovation Leader
Rebeca Riofrio is an internationally recognised creative strategist, media executive, and brand innovation leader who works with clients to transform their brand identity, elevate their market presence, and unlock global influence. As a Business Partner and consultant at SIGULP, Rebeca brings deep expertise in creative direction, branded storytelling, and high-impact media strategy helping brands, institutions, and public figures craft narratives that connect, resonate, and lead.
With over two decades of experience spanning marketing, fashion, film, media, education, investments, and international relations, Rebeca supports clients in developing distinctive brand strategies, high-profile campaigns, on national and global positioning. She is the Founder and CEO of Art in Fusion TV, a media platform reaching 6.1 million+ viewers weekly in 35+ countries, where she has directed campaigns for world-leading brands such as Ferrari, Lamborghini, and Dolce & Gabbana, and produced accredited content featured at the Cannes Film Festival, and holds a position of a Marketing Director at Anglia Ruskin University London.
Rebeca advises clients across both private and public sectors from luxury and lifestyle brands to educational institutions, government bodies, investment-related relations, and international projects. Her strengths lie in aligning creative vision with strategic business goals, enhancing visibility, authority, and cultural relevance in competitive markets.
She currently serves as Director and Chair of the UK Parliamentary Society for Arts, Fashion & Sports, where she leads international engagement initiatives at the intersection of culture and policy. She also holds the position of UK Deputy Director for Fashion & Arts for the British Chinese Youth Federation and a member of the Conservative Foreign and Commonwealth Council (CFCC).
Rebeca’s accolades include two Queen’s Awards, one for Enterprise, and one for Business and Trading, presented by Her Majesty Queen Elizabeth II and Prince Philip, in recognition of her exceptional contributions to enterprise and creativity. She is also the recipient of the Big Ben Award (House of Lords) and the Outstanding Award from the French Government for her philanthropic work, to mention only a few.
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Yvonne L. Harrop
Senior Strategic Relations Partner & Advisory Board Member
Yvonne Harrop is a senior strategic relations specialist with significant influence across the City of London, UK media networks, and major political and cultural institutions. With a career spanning blue-chip organisations and corporate consultancy, she is known for exceptional stakeholder engagement, negotiation, and the ability to build trusted relationships in complex environments.
A Freeman of the City of London and active member of several prestigious institutions, Yvonne operates within circles that shape media, policy, and international dialogue. She serves as a Main Board Director of the London Press Club, and holds roles within The Media Society, the Conservative Foreign & Commonwealth Council (CFCC), The Pilgrims Society, and the Soho Society Planning Committee — giving her access to influential leaders across business, politics, and culture.
At Sigulp, she acts as a Senior Strategic Relations Partner and Advisory Board Member, contributing to high-level client projects that require institutional intelligence, elite networking, and strategic diplomacy. Yvonne supports founders, leaders, and organisations in strengthening their reputation, securing meaningful partnerships, and navigating influential environments with confidence and precision.Her ability to connect people, shape dialogue, and open access to elite networks makes her a key contributor to Sigulp’s global strategic initiatives.
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Montana Allan
Business Development & Strategic Partnerships Manager – Sigulp Ltd
International Projects | Sponsorships & Investments | Brand Growth | Influencer & Affiliate Marketing | Strategic Outreach
Montana Allan is a business development and partnerships professional who operates at the intersection of strategy, communication, and creative execution. She helps brands, ventures, and global initiatives grow through impactful relationship-building, integrated marketing, and results-driven project delivery across international markets.
As Business Development & Strategic Partnerships Manager at Sigulp Ltd, Montana leads global outreach and partnership growth across sponsorships, investor relations, and brand collaborations. She works closely with leadership and marketing teams to connect commercial strategy with execution — managing campaigns that span events, media production, influencer activations, and affiliate programs.
Her work bridges business development with marketing operations, ensuring every partnership and campaign delivers measurable visibility, engagement, and growth. From coordinating high-level sponsorships and managing project timelines to overseeing influencer collaborations and affiliate marketing initiatives, Montana’s approach blends precision with creativity to achieve tangible business outcomes.
With experience representing international brands at exhibitions in Germany, Paris, and Dubai, Montana has also served as a VIP host for major events including The BRIT Awards, the Star Wars Premieres, and global fashion launches. She has conducted interviews at international festivals such as Cannes and worked with luxury, lifestyle, and wellness brands across the UK, GCC, and the US.
Her professional background further includes managing client success for digital platforms and coaching businesses, where she developed a deep understanding of online visibility, brand partnerships, and audience growth.
Montana brings a strong mix of communication, leadership, and execution to every project she undertakes. Her grounded, people-first approach — combined with her ability to unite business goals with marketing impact — makes her a key contributor to Sigulp’s international projects, partnerships, and growth strategies.
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Janki Bhalla
Business Development & Marketing Partner - Dubai (UAE)
Janki Bhalla is a global business development and marketing professional with deep expertise in consumer psychology, behavioural insight, and cross-market strategy. Educated at Goldsmiths, University of London, she specialises in understanding how people think, what drives their decisions, and how brands can shape perception across diverse regions.
Her experience spans London, Dubai, and wider international markets across real estate, retail, hospitality, and experiential marketing. This gives her a strong ability to interpret cultural nuances, anticipate audience needs, and translate human behaviour into commercially effective strategy. Janki is known for her calm, analytical approach and her strength in building meaningful, trust-driven relationships with clients and partners.
At Sigulp, she serves as a Business Development & Marketing Partner operating on a global scale. Although currently based in Dubai to support Sigulp’s UAE expansion projects, her role extends across international markets where she leads client acquisition, strategic communication, brand positioning, and partnership development. She ensures every engagement aligns with Sigulp’s premium standard, delivering clarity, influence, and measurable growth for clients worldwide. Her work is rooted in a simple mandate: transform insight into strategy, strategy into opportunity, and opportunity into lasting commercial value.
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Vishnu Venugopal
Lead Web Development & Digital Systems
Vishnu Venugopal is a senior full-stack developer and digital systems architect with extensive experience delivering high-performance, modern, and scalable web solutions for corporate, service-based, and e-commerce brands. His expertise spans front-end engineering, back-end development, system architecture, UX design, and performance optimisation — enabling him to build digital platforms that are both visually refined and technically powerful.
He has led and executed full end-to-end projects across diverse industries, working closely with founders, creative teams, and technical departments to transform ideas into seamless digital experiences. Vishnu is known for his precision, reliability, and ability to integrate strategic thinking into technical execution.
At Sigulp, he oversees web development, platform infrastructure, and digital system implementation across global client projects. His work ensures every platform not only looks premium but operates with speed, security, and long-term scalability, fully aligned with each client’s strategic objectives.Driven by problem-solving and continuous innovation, Vishnu builds digital ecosystems that strengthen brand presence, enhance user experience, and create measurable business impact.
awards & recognitions
Let’s Build Your Next Stage of Growth
Whether you’re scaling a company, elevating reputation, increasing valuation, or entering new markets — Sigulp is ready to lead the strategy and execution.
Connect with our team to discuss your goals and explore how we can support your next move.
- UK, USA, KSA, UAE, INDIA, EUROPE
- +44(0)7549945392
- info@sigulp.com