Elvijs Plugis – Founder & CEO
Global Strategic Growth Architect | CX-Level Advisor | Board Director | Expansion & Valuation Strategist
Elvijs Plugis is a global strategic advisor and growth architect with over 15 years of leadership experience across the UK, USA, Europe, India and the GCC. With a portfolio exceeding 500 international projects, he specialises in transforming companies, brands, and ventures into high-growth, high-value entities through strategy, positioning, and commercial execution.
Elvijs operates as a CX-Level Advisor — a rare hybrid strategist capable of advising and architecting across core executive areas including growth (CRO), revenue (CRO), brand (CBO), marketing (CMO), digital (CDO), commercial (CCO), and business transformation. His strength lies in unifying these disciplines into a single, cohesive growth engine that delivers measurable business value.
Accredited as an MCIM member of the Chartered Institute of Marketing, he is recognised for combining analytical precision with creative strategy, enabling organisations to scale with intelligence, clarity, and momentum. His work supports founders, investors, boards, and institutions across sectors, ensuring their market position aligns with long-term valuation and global expansion goals.
As Founder and CEO of Sigulp, Elvijs leads a strategic growth partner that elevates organisations through high-level strategy, operational execution, market influence, and reputation engineering. Sigulp functions far beyond a traditional agency — operating as a global partner that builds power, visibility, and commercial impact for brands and leaders.
Elvijs is also a shareholder in multiple companies and serves as a board-level advisor nationally and internationally, contributing strategic oversight and growth leadership to ventures across Europe, the Middle East, and beyond.
His achievements have earned international recognition, including the prestigious Golden $100 Honour Award presented by Her Royal Highness Princess Noura Bint Faisal Al Saud — an accolade granted exclusively by nomination. Additional awards across the UK, Europe, USA, and the GCC reflect his continued influence in marketing, innovation, and strategic leadership.
Alongside his commercial work, Elvijs contributes to civic and professional organisations. He is a member of the Conservative Foreign and Commonwealth Council (CFCC) and the Latvian Chamber of Commerce (LCOC), and serves as Vice Chair and CMO of the Parliamentary Society for Arts, Fashion, and Sports — reinforcing his role at the intersection of leadership, culture, and impact.
Elvijs is defined by one core capability: translating vision into strategy, strategy into momentum, and momentum into long-term commercial value.